The neuroscience of UX
Neuroscience has significant practical applications in the field of digital product design. The findings of neuroscience research have important implications for our understanding of the human experience, including how we think, learn, and remember, as well as how we perceive and respond to the world around us. — Neuroscience is the scientific study of the brain and the nervous system. Neuroscience can help designers understand why people react the way they do to certain things and how they make decisions. This knowledge can be used to design products that are more effective and user-friendly.