The user experience study of human cognition can be mushy, unscientific, and filled with false assumptions—perhaps it’s the fault of a lazy brain.
Cognition is complex, and many factors play into gut reactions or an instant impression. When you ask someone, “Why’d you do that?” there’s a high chance they won’t be able to answer or that you’ll misinterpret their response.
While research methods like observation and interviewing often require the UX researcher and participant to make guesses, modern technology like eye tracking allows researchers to study nearly imperceptible reactions and preferences.
In the case of products with…
A designer’s aim is to clinch the next job with their portfolio. Yet, most fail to create one that intrigues, engages, and sells the designer effectively. Following recommendations and best practices from industry professionals empowers designers to craft an ideal portfolio that perfectly showcases their talent and skill.
A design portfolio needs to impress and make an impact. Regrettably, only a few succeed. A designer may be highly skilled and talented, but if the presentation is underwhelming, it will lead to a yawn instead of a wow and clients clicking away to the next portfolio.
Design portfolios need to focus…
Following up on our previous collaboration, Evolving UX — Experimental Product Design with a CXO, I joined forces with Chris Gibbins, a chief experience officer (CXO) at Creative CX, an insight-led, advanced experimentation consultancy based in London. We discuss how experimentation fits into the design thinking process, and how designers can use it to “prototype with live data” to optimize digital products for better user experiences.
Businesses need to show a return on their investments and ensure responsible use of company resources. Various teams are under pressure to be more accountable — analyze KPIs, improve them, and deliver on company…
“ When you understand the people you’re trying to reach-and then design from their perspective-not only will you arrive at unexpected answers, but you’ll come up with ideas that they’ll embrace.” —IDEO, Field Guide to Human-centered Design
Sometimes called “participatory design,” human-centered design focuses on people’s everyday thinking, emotions, and behavior. It is a creative approach to problem-solving that involves the end-user from the very beginning and places them at the center of the digital design process.
With nearly 9 million apps at people’s fingertips, it’s tough out there for a mobile app designer. At least a thousand new apps pour into the Google Play Store and Apple’s App Store each day. Yet, more than 75% of them are downloaded, opened once, and never used again. Most of this can be attributed to poor usability.
2020 proved to be a cataclysmic year with many companies going into hibernation. Thousands of designers lost their jobs and the design field experienced a significant decline in activity. Homebound during lockdowns, most designers caught up on design books, scoured blogs for inspiration, and brushed up on design skills. In keeping their fingers on the pulse of design trends, designers demonstrated that 2020 was a year for reinforcing and evolving current UX trends and evaluating new ones.
Dark UI designs are seen far and wide, from mobile screens to massive TVs. A dark theme can express power, luxury, sophistication, and elegance. However, designing for dark UIs presents multiple challenges and won’t meet expectations if implemented poorly. Before diving into the “dark side,” designers should look before they leap.
Physicists say black isn’t really a color; it is the absence of light. In his experiments shining sunlight through prisms, Sir Isaac Newton didn’t even include it on the spectrum of colors.
Integrating a culture of continuous experimentation into the product design process is essential for elevating user experiences and boosting a company’s bottom line. Instead of converging on one solution, implementing it, and later evaluating it, experimental product design builds a variety of solutions to quickly determine which one works best.
To explore how to improve user experiences through experimental product design, I spoke to Chris Gibbins, a chief experience officer (CXO) at Creative CX, an insight-led, advanced experimentation consultancy based in London. …
One of the benefits of the remote work lifestyle is the freedom to travel. For some, it’s about solo adventures. For others, it’s about sharing experiences and resources with like-minded people. Catering to planet-roaming remote workers, a spate of new coworking and coliving locations began to emerge during the last decade across the globe.
Ask any remote worker about their quality of life, and you can be pretty much assured they will happily regale you with the many benefits of location-independent work. …
Peripheral messages in digital products, collectively known as notifications, should never harm the user experience. Instead, they must contribute to an experience that helps people accomplish a goal. Addressing notification design early in the product design process will produce better results.
Imagine a group of architects designing a three-story house, laboring over the blueprints for months. It’s impressive! It’s beautiful! But just as they get close to finishing the diagram, one of them exclaims, “ Wait! How do people get from the first to the third floor? “ They forgot about the staircase!
Similarly, product designers tend to think of…